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Star power not enough this year in Super Bowl ads
Posted in 2008ReviewsBy Bruce Horovitz, Laura Petrecca, Theresa Howard and Erin Kutz, USA TODAY The days of Super Bowl ads littered with celebrities may be numbered. Celebs of various sorts showed up...
View Article2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads
Posted in 2008ReviewsRESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S....
View ArticleVictoria’s Secret Tops Nielsen Bowl Ratings
Posted in 2008ReviewsNEW YORK The highest rated commercial in Sunday’s down-to-the-wire Super Bowl battle was an ad for Victoria’s Secret, according to Nielsen analysis released today. The spot was...
View ArticleHyundai sees Biggest Gains from Super Bowl Ads
Posted in 2008ReviewsHitwise, announced the Super Bowl XLII advertiser websites with the largest increases in market share of visits on Super Bowl Sunday (Feb. 3, 2008) were Hyundai...
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E-Trade baby, you’re a star; AT&T calls Scorsese
Posted in 2008Reviews Baby, you’re a star He spit up in front of 97.4 million people and “underestimated the creepiness” of a clown he hired, but the 9-month-old in E-Trade’s (ETFC) two Super Bowl ads...
View ArticleSuperbowl ads fail to increase Web traffic
Posted in 2008ReviewsCompanies that spent big bucks to air advertisements during the Super Bowl did not necessarily see those dollars translate into more visits to their Web sites this year. Traffic to...
View ArticleKinder, gentler Super Bowl ads this year?
Posted in 2005Previews http://www.msnbc.msn.com/id/6859306/ Advertisers say they’ll tone it down, but few offer any specifics The Associated Press NEW YORK – As in years past, many Super Bowl...
View ArticleSluggish economy pinches Super Bowl ad prices
Posted in 2010Despite decline, ads remain the most expensive on television msnbc.msn.com The economic slump has prices for Super Bowl commercial time falling for only the second time in its history,...
View ArticleTNS Media Intelligence Reports Super Bowl Spending Reached $2.17 Billion over...
Posted in 2010finance.yahoo.com Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time Buzz up! 0 Print Press Release Source: TNS Media...
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CareerBuilder 2010 Commercial
Posted in 20102010 AdsPreviews via careerbuilder.com The post CareerBuilder 2010 Commercial appeared first on Superbowl-ads.com Article Archive.
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CareerBuilder 2010 Commercial
Posted in 20102010 AdsPreviews via careerbuilder.com The post CareerBuilder 2010 Commercial appeared first on Superbowl-ads.com Article Archive.
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CareerBuilder 2010 Commercial
Posted in 20102010 AdsPreviews via careerbuilder.com The post CareerBuilder 2010 Commercial appeared first on Superbowl-ads.com Article Archive.
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Definition 6 Launches Coca-Cola ‘Happiness Machine’ Video
Posted in 2010 Machine Dispenses Happiness for Unsuspecting College Students in Viral Video Hit ATLANTA, Jan. 15 /PRNewswire/ — Definition 6, an integrated interactive agency, today announced the...
View ArticleDockers® and Shazam® Partner to Bring “Wear The Pants™” Campaign to...
Posted in 2010For the First Time, Consumers Can Use the Shazam® App to Tag a Television Commercial and Receive Enhanced Brand Content With consumers now inextricably linked to their mobile devices and...
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Diamond Foods is Making a Huge Splash at the Super Bowl
Posted in 2010Previews Diamond Foods Makes Super Bowl History Featuring Two Brands in One Advertisement SAN FRANCISCO, Jan 21, 2010 (BUSINESS WIRE) — Diamond Foods, Inc. (NASDAQ:DMND), announced today...
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HomeAway Prepares to Launch National Integrated Marketing Campaign Based on...
Posted in 2010 AUSTIN, Texas, /PRNewswire/ — As it marks its fifth anniversary, HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced the details of its first...
View ArticlePapa John’s Readies for Super Bowl Spotlight
Posted in 2010January 28, 2010 11:08 AM Eastern Time Papa John’s to Integrate Newest “Papa’s in the House” Deliveries into Super Bowl XLIV Telecast Pizza company’s first-time NFL sponsorship to include...
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Exclusive First Looks of “ALICE IN WONDERLAND” Culminates with Super Bowl...
Posted in 2010Previews January 26, 2010 12:01 AM Eastern Time ABC, ESPN and ABC FAMILY Viewers Are Headed Down the Rabbit Hole: Exclusive First Looks of “ALICE IN WONDERLAND” to Hit Three Networks...
View ArticleClydesdales May Suit up for Super Bowl After All
Posted in 2010PreviewsA-B Claims Fresh Edit of Rejected DDB Spot Led to Iconic Mascot’s Return to Ad Lineup By Jeremy Mullman Reports of the Clydesdale’s demise may have been premature. Vote on the Bud...
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Wired’s Biometric Super Bowl Ad Winner Is a Geeky Surprise
Posted in 2010 The results are in from the Wired Biometric Super Bowl Party, and 25 of our readers’ autonomic nervous systems have selected their top 10 advertisements. The Google ad that had everyone...
View ArticleSands Research Announces Results of Neuromarketing Study Ranking...
Posted in 2010 For Immediate Release sands research annouces results of neuromarketing study ranking effectiveness of 2010 super bowl commercials This Year’s Most Engaging Include Volkswagen and...
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Sands Research, Inc. – Pioneers in Neuromarketing
Posted in 2010 via sandsresearch.com The post Sands Research, Inc. – Pioneers in Neuromarketing appeared first on Superbowl-ads.com Article Archive.
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Most Super Bowl Ads Don’t Go Viral
Posted in 2010 Most Super Bowl Ads Don’t Go Viral Two Weeks After the Game, the Ads Drop Off the List, Replaced By Real Viral Campaigns by Michael Learmonth Published: February 25, 2010 NEW YORK...
View ArticleLouis Vuitton sues Hyundai over Super Bowl ad
Posted in 2010 Images shown during the Super Bowl of people playing basketball have landed Hyundai in a different type of court after Louis Vuitton didn’t think the ad was so super. Luxury goods maker...
View ArticleCBS gives free air time after Super Bowl snafu
Posted in 2010 March 03, 2010 3:25 PM Pantsless hullabaloo in Super Bowl leads to Dockers getting three spots in NCAA tourney. By Brian Steinberg, AdAge.com Talk about getting caught with your pants...
View ArticleLindsay Lohan sues E-Trade for $100M over “milk-a-holic” Super Bowl commercial
Posted in 2010 Lindsay Lohan is suing the financial company E-Trade, insisting that a boyfriend-stealing, “milkaholic” baby in its latest commercial — who happens to be named Lindsay — was modeled...
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Confirmed: Betty White Heading to ‘Saturday Night Live’
Posted in 2010 Those demanding to see Betty White hosting “Saturday Night Live” have just got their wish come true. The former Golden Girl has personally confirmed to People that she will be heading to...
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GM Planning Super Bowl Ad
Posted in 2011Ad Salesby Year GM Planning Super Bowl Ad By Jamie Page Deaton Posted: Aug 09, 2010 10:10 a.m. Sure, we just had the first pre-season NFL game yesterday, but as any coach will tell you,...
View ArticlePepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to...
Posted in Uncategorized PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots. PLANO, Texas, and NEW YORK, Sept. 15...
View ArticleFox Sells Out Super Bowl
Posted in 2011Ad SalesFinal two spots purchased in year of quick commercial sales By Jon Lafayette Fox has crossed its goal line and sold the last of the commercials in the Super Bowl, according to a...
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